corporate image

corporate image
    Глоссарий к книге Мэскона
    образ корпорации
     - впечатление, которое организация оказывает на сотрудников, клиентов и общественность в целом.

English-Russian glossary of the book Meskon. 2014.

Смотреть что такое "corporate image" в других словарях:

  • corporate image — UK US noun [C or U] ► MARKETING the way in which a company appears to the public, and the opinion that people have about it: create/build/have a corporate image »Some companies understand that becoming more energy efficient can help them to… …   Financial and business terms

  • corporate image — /ˈkɔrporeit ˈimadʒ, ingl. ˈkɔːpərɪt ˈɪmɪdʒ/ [propr. «immagine aziendale»] loc. sost. f. inv. immagine d impresa …   Sinonimi e Contrari. Terza edizione

  • Corporate image — A corporate image refers to how a corporation is perceived. It is a generally accepted image of what a company stands for. Marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public.… …   Wikipedia

  • Corporate Image — Der Begriff corporate image (CIg) bezeichnet das Fremdbild von einem Unternehmen oder einer Organisation, gehört jedoch nicht auch wenn oft dazugezählt zum Konzept der Corporate Identity. Wenn Corporate Identity das Selbstverständnis des… …   Deutsch Wikipedia

  • corporate image — The image that a company projects of itself. To gain a benevolent image for the way a company treats its employees or the environment, for example, can be as important to its sales as its individual brand images. In recent years there has been an …   Big dictionary of business and management

  • corporate image — cor·po·ra·te i·ma·ge loc.s.f.inv. ES ingl. {{wmetafile0}} la reputazione di cui un impresa commerciale o industriale gode presso il pubblico {{line}} {{/line}} DATA: 1987. ETIMO: ingl. corporate image propr. immagine aziendale …   Dizionario italiano

  • Corporate Image — ⇡ Corporate Identity …   Lexikon der Economics

  • corporate image — /kɔpərət ˈɪmɪdʒ/ (say kawpuhruht imij) noun the image conveyed to the public by the policies, attitudes and practices of a corporation …   Australian English dictionary

  • corporate image — the impression of the policies, personnel, and operations of a corporation that is imparted to its employees and the public. * * * …   Universalium

  • corporate image — n. impression a corporation makes on its clients and employees and the general public …   English contemporary dictionary

  • corporate image — /ˌkɔ:p(ə)rət ɪmɪdʒ/ noun an idea which a company would like the public to have of it …   Marketing dictionary in english


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